Milestones overview
Blumen, my first published Book (2012)
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  • Target group: Photography & Poetry Lovers, people in general 

  • 2012-2013

This is sort of a more personal milestone. On 2013 I published my first Photobook with poems. It was a very laborious experience, as I first felt I had no idea what I was doing, until close to the end everything started taking shape and making sense. The final product was Blumen, a limited edition book consisting on 48 pictures and accompanying poems written in 11 different languages. The most special details about this project were that my mentor, the late Eduardo Rodríguez Merchán, professor of cinema at the UCM Madrid, to whom I owe the groundworks of my career, and who I deeply admire and miss very much, wrote the prologue for it and that I dedicated it to my mom, who is my number 1 fan. Aside from the skills acquired and perfected throughout the development of the book, In a more practical sense, I learned how to be able to speak in public about very deep feelings and private things that I reflected on such a personal project, without being overwhelmed with emotion. I still consider myself to be a highly emotional person, which I think is one of my best qualities, however it no longer affects my professionalism oratorial skills.

International Master in Photography + Cinematography at EFTI (2011- 2013)
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  • Field of study: Cinematography / Photography 

  • Specialization: Narrative effects of light

  • Year of graduation: 2013

  • Country: Spain

  • City: Madrid

  • Most defining educational experience Specialization in Fine Art Photography Advanced Studies in Cinematography Attended numerous workshops and courses that shaped my vision as an artist and the direction of my career

Universidad Complutense de Madrid + Juan Carlos I University (2013 - Now)
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  • My position: Lecturer 

  • Start of engagement: 2013

  • End of engagement: ongoing

  • Country: Spain

  • City: Madrid

  • It's an honor to participate as a Lecturer for several courses and workshops for the prestigious Universidad Complutense de Madrid & for the the Juan Carlos I. My teachings have focused on guidance post degree, trying to help out students of Communication Sciences and Fine Arts set directions and goals to kick off their careers upon completing their studies. One of the activities I enjoy most of these classes is helping students develop and craft their portfolios.

I also collaborated with several Universities (find all the information on my CV!)

Freie Universität Berlin (2014)
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  • My position: Lecturer 

  • Start of engagement: 2014

  • End of engagement: 2016

  • Country: Germany

  • City: Berlin

  • Participated as a guest Lecturer for specific courses for the Masters/Bachelors degree on    Art History. My courses focused on Video Art and Experimental Film.

Estampa Contemporary Art Fair  (2015)
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  • Target group: Art Collectors / Visitors in general ​

  • Even though I regularly participate in numerous Art Fairs exhibiting my work, this one in particular has a special significance as due to being featured in one of the most important newspaper in Spain as one of the highlighted artists, Alejo Moreno, film director discovered me and offered me an opportunity of a lifetime: he trusted me to be the DoP of his then upcoming feature film, DIANA, which was released in 2018. This would be my first chance to work as a cinematographer for a motion picture and I hope the first of many. One never knows where new opportunities may arise.

Deutsche Oper Berlin (2016)
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  • Your position: Video Artist 

  • Start of engagement: 2016

  • End of engagement: 2017

  • Country: Germany

  • City: Berlin

  • Deutsche Oper Creator of Video art pieces for "Tischlerei" shows in collaboration with several dancers / musicians. Always in collaboration with the choreographer and dancer Oren Lazovski. 

Teaching at UAL London (2017)
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  • Your position: Teacher 

  • Country: UK

  • City: London

  • UAL University of Arts London offers a large range of photography courses at every level. I thought a workshop sharing my experience and providing useful guidelines to help young photographers with their entrepreneurial skills.

DIANA, my first Feature Movie as DOP (2017)
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  • Your position: DOP, Camera Operator & Color Grading

  • Start of engagement: 2017

  • End of engagement: 2018

  • Country: SPAIN + UK

  • City: Madrid + London

  • One of the most rewarding experiences of my life was to be Director of Photography for a feature movie for the first time. I am so happy that my work has been recognized by several Film Festivals, and it premiered in more than 5 countries. 

Isabel Muñoz Assistant (Recipient of the National Spanish Photography awards (2018)
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  • My position: Camera operator and Assistant 

  • Start of engagement: 2018

  • End of engagement: 2019

  • Country: Japan

  • Last November I had the outstanding opportunity to work side by side with renowned Spanish Photographer Isabel Muñoz, (Recipient of the National Spanish Photography award and two times winner of the World Press Photo), embarking on a journey through Japan to record her debut documentary film BUTOH, about the contemporary Japanese dance discipline. I was both a personal assistant and camera operator to Miss Muñoz. It was also truly a learning experience to work with an almost fully Japanese crew.

Selected for Malaga Talents (2018)
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  • Target group: Young Filmmakers under 30 during Malaga Film Festival 

  • Project start: 2018

  • Project end: 2018

  • Málaga Talents is a special program to help young filmmakers boost their careers in the cinema industry, that is part of the Málaga Film Festival. It includes various workshops, talks and a final project that had to be developed in teams composed of the selected participants of different specialities. Also, my debut feature film as a DoP, DIANA, was premiered during that edition of the Festival. TV 

CIMA active Participant - Women Filmmakers Association (2018)
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  • Target group: Female Filmmakers 

  • Project start: 2018

  • Project end: ongoing

  • Established on 2006, CIMA is an association for Spanish Women Filmmakers. Their goals are to promote gender equality among filmmakers and professionals of the movie industry, contributing to a realistic and balanced representation of women within the contents our medium offers. I have been an active member from 2018. Example: https://cimamujerescineastas.es/v-cima-en-corto-las-directoras-de-fotografia-hablan/

Reno Films (2019)
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  • My position: Filmmaker / DoP 

  • Start of engagement: 2019

  • End of engagement: ongoing

  • International

  • On April 2019 I was signed by Reno Films, an international production company. They have been my agents in the audiovisual world ever since, thus beginning a new stage that brought me the opportunity of working in more ambitious and challenging commercial projects.

Premiere of "Diana" at Babylon Kino Berlin (2019)
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  • Target group: Cinema Lovers in general 

  • From 3rd to 9th May 2019

  • Even that the movie premiered before in other cities and festivals as Poland, France, Canada, Bahamas, Portugal and Spain, this presentation was very special for me because it was on my city of residence. 
    The discussion after the screening was also really interesting. It was truly a joy to get such an overwhelming positive response.

Upcoming television documentary about my work as an artist (2019)
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  • Target group: Anyone (Spanish TV viewers) 

  • Project start: 2019

  • Project end: 24 October 2019. 20h RTVE. "Atención Obras" program. 

  • Last July filming for an upcoming documentary/ feature about my work as an artist for RTVE (Spanish Public Broadcasting system) started. The shooting wrapped up in August in Berlin on headquarters of the Photography Collective I belong to (FotoKlub Kollektiv). The Documentary will air for the first time on October in TVE1.

Hahnemühle Professional Photo Paper Tester (2019)
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  • Your position: Photo Paper Tester / Fine Art Printer in collaboration with Zack Helwa (FKK)

  • Project start: 2019

  • Hahnemühle has selected us to test and review with my photography their new 100% ECO papers made of Hemp and Agave which haven’t been yet released. Soon we will publish a video-review. 

Part of the AEC - Spanish Society of cinematographers  (2019)
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  • Your position: DOP

  • From December 2019 - Now

  • I was admitted unanimously to this association of directors of photography in Spain. It was founded in 1993 and its objectives are focused on elevating, developing and protecting the sector of Directors of Photography as authors of cinematographic and audiovisual photography.

My first major global advertising campaign for Levi's (2020)
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  • Your position: Director, Filmmaker, DOP

  • Campaign released in March, 2020

  • In early 2020 I was hired to direct a full campaign for the Levi's brand, specifically for the "Levi's sculpt" model. This campaign showed a great diversity of women and different bodies. They wanted my signature shade of blue, and my sensitivity to portrait women's bodies. 

  • The models were: Alex Saint / Mariana Vila / Camino Villa / Gazpacho Bittersweet / Ana la Pizarro / Absolutely Khaoula

Launch of my online courses platform (2020)
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  • Your position: Teacher

  • From August 2020 - Now

  • During the early days of the pandemic, I thought it might be a good idea to share my knowledge with the world through the patreon.com/irenecruz platform. 

    The community has been growing and there I have courses on Photography, Filmmaking, Photobooks, NFT's, Social Media, Art Market etc, along with my complete film rolls, BTS, uncensored photos... my creative processes.... All from 2€/month

Grant for the production of an exhibition at the CEART Museum (Hall B) (2020)
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  • Awarded Artist

  • Exhibition: Opening: 10th December 2020 until 15th Feb 2021

  • In mid 2020 I received the wonderful news that my project RGB had been selected to be exhibited in the Sala B of the CEART Museum (Madrid).

    In this exhibition 48 unique works (photography intervened with painting) and 3 video installations ("Anhelo", "RGB - ruĝa verda kaj blua" accompanied by my own music, and a third installation of three screens showing the whole creative process through instagram stories) were shown. 

Domestika course "Transform concepts into images" (2021)
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  • Teacher

  • In this course, the students learn how to direct models during a photo session and  to create conceptual photographs that showcase their inner self. By exploring the connection between who is in front of the camera and who is behind it, they can learn to take photographs that reflect their deepest emotions.
    (Have a look!)

  •  16 lessons 

  •  29 additional resources 

  •  Audio: Spanish / Subtitles:  Spanish, English, French, Portuguese, German, Polish, Dutch

Filmmaker of the Future - Canon UK (2021)
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  • Awarded
    See interview

     

  • In June 2021 I was announced as one of Canon UK's Filmmakers of the Future. It was a great recognition of my career and since then I have been actively collaborating with Canon UK and Spain. 

  • As a result of this, I have done a campaign about the Canon R6, and I have also participated in educational talks (As in Casanovafoto, November 2021).

Photoespaña Photography Festival (2012-2021)
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  • Selected Artist

  • Since the beginning of my career in contemporary photography I have participated in this prestigious photography festival. Highlights: exhibition at CCBBAA, two solo shows ("Stimmung" and "RGB") at Furiosa Gallery and "Tres miradas" at BAT Gallery. 
     

  • In 2020 my work "Isolation" was selected for a group exhibition and in 2021 I collaborated with PHE and Hofmann for the travelling exhibition "Volver" which has been shown in Madrid, Barcelona, Santander and Valencia. 

My first feature documentary as a DOP: "Proven facts"
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  • Position: DOP / Color Editor

  • After three long years of filming and research, "Hechos probados" premiered at the Valladolid Film Festival (Seminci) & Cineuropa Film Festival. 

  • Directed by Alejo Moreno. (watch it online)
     

  • Synopsis: "On 23 Dec 2015, the Ministry of Finance published its first 'List of defaulters'. At number 1 was a complete stranger: Agapito García Sánchez. This is his story... that of an entire country. The documentary reveals García Sánchez as a modern version of the protagonist of Kafka's 'The Trial'; a citizen facing the tyranny of the mechanisms of the state and its administration, thanks to which his case ends up becoming the thread of a detailed analysis of the alarming degradation of citizen guarantees."

The Future is Now: I'm a NFT artist!
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  • Artist / Teacher

  • In March 2021 the NFT world appeared in my life, thanks to mentors like Stephan van Kuyk and Santi Garcia I have learned a lot about the crypto world. 

    I currently have my NFT collections in Open Sea and Atomic Hub, and I teach classes and courses about the benefits that blockchain can bring to the art market. 

    I have given talks and courses online through the platform "How to be a photographer", on my patreon, and in person at the Palacio de Neptuno, at the Ateneo de Las Palmas, and soon at the Pompidou Museum.